If you’re involved in the outdoors in any capacity, you’ve heard of the Sierra Club before. Headquartered in Oakland, California, and founded in 1892 by environmentalist and outdoorsman John Muir, the organization boasts three million supporters, making them the undisputed king of grassroots environmentalism.
I met with Executive Committee member of the Pennsylvania Chapter Don Miles after a screening of “From the Ashes,” a documentary about America’s coal industry. The film screening was busy, but not packed, and at 24, I was on the younger side of attendees.
The attendee demographic wasn’t surprising. I see far more of my peers at events like the Banff Mountain Film Festival tour than I do at environmentalism events. Who wants to hear about how U.S. coal plants are responsible for more than half of human-caused mercury emissions when you could watch Angel Collinson ski unbelievable lines in Alaska? Adventure trumps activism. Or so it seems.
So who is strapping on their Tevas and taking up the environmental banner (a sustainably produced banner, of course)?
Well, not the people who showed up to the public hearing on wind turbines in the Lehigh Valley region that Don attended.
“[There were] 300 people there. All screaming and yelling, and all full of misinformation,” said Don. One man stood up and expressed concern about the danger turbines posed to deer, bear, and mountain lions. Don informed him that the eastern cougar (mountain lion) has been extinct for nearly 70 years, the last one formally registered as killed by the Pennsylvania Game Commission in 1874. “There’s a certain sort of person who knows what they know and doesn’t want to hear any facts. And you can’t argue with them,” he told me.
When people do show up to public forums, Don pointed out that they’re not usually supporters: “My experience in practicing law for 40 years is the vast majority of people who show up to meetings are against what’s going on, not in favor of it. If people are in favor of something, they just think it’s going to happen. It’s the people that are against something that turn up.”
I’ve never been to a public forum before. Prior to 2017, I’d never called or emailed a government representative. But apathy is a luxury I can no longer afford. The cost of inaction is too high.
There are different degrees of activism, and any type of participation is helpful. But how do we motivate people to go from hashtags to public forums? How do we cultivate passion for things we so often take for granted? How do we make films about coal just as enticing, just as attention-grabbing as films about skiing?
I don’t have many answers. But this blog, for me, is a start.